To complement the self-help manual, we launched an online advocacy campaign aimed at challenging discriminatory attitudes, raising awareness, and promoting mental well-being. This campaign used digital platforms to spark dialogue, education, and policy discussions around discrimination and its psychological effects.
Campaign Highlights:
Infographics & Video Content – Delivered educational posts on the mental health impact of discrimination
Personal Storytelling – Shared real-life experiences to highlight the emotional and psychological toll of discrimination
Community Engagement – Encouraged public discussions, debates, and the sharing of experiences
Policy Advocacy – Promoted conversations on institutional discrimination and psychosocial well-being
This campaign helped destigmatize mental health issues, encouraged help-seeking behaviors, and empowered individuals to take action against discrimination.
Campaign Duration: January 1, 2024, to February 1, 2024
Impact: Reached thousands online, amplifying awareness and fostering meaningful discussions
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